Thinking, planning, re-connecting is what we’ve been doing at CasaMilan. How to move forward doing what we enjoy and do best. Not just for us, but for our clients and their customers too.
Here is just one of the topics that got us thinking and creating lasting partnerships to produce a virtual interactive online platform that will help brands drive impactful experiences, conversations and sales in the socially distant world we live in today.
Real people DRIVE real connections
For brands to build true connections with people, they need to meet consumers on their preferred communication channels and create content and interactive platforms that puts a brand’s own people front and center. Today, stronger than ever, the needle points to online.
As brands increasingly embrace their shifting role as premier connectors, they’ll need to keep in mind the following as they rethink their approach to customer experience, marketing and social/online strategy.
- Speak human. People, not just products, will win over consumers. Consumers want more than product information; they also want to learn more about the people who make up their favorite brands. To foster genuine connection, brands need to think beyond what they sell and consider the needs and desires of the people they are selling to.
- Be available. Employees are a brand’s best advocates. While some brands turn to influencers to boost awareness, others look inward for new spokespeople. Consumers enjoy seeing the real people who bring a brand to life, and they report feeling more connected to brands whose employees act as advocates.
- Be present. Take time to listen to what people are saying online. One of the quickest ways to sever a connection with a customer is to participate in conversations they find irrelevant or boring. We’ve all been there. Giving your customer the platform to talk and be heard enables brands to craft content that people will want to watch, read and listen to and can help brands pivot to a different topic when they feel their audience’s attention is waning.
- Capture and nurture. A good data capture strategy sets out how brands can collect and manage information about their customers, clients and prospects. The aim is to better understand your clients in order to enhance your relationship with them and drive more meaningful sales. Not to disrespect or mistreat it.
Is this what customers want?
If the answer is yes, then we have the right tool.
Schedule your live demo today.
Join us online.
Let’s talk.